NOSRTRUM ART , Ekaterinburg, 2022

The first art stream together with an innovative brand of vitamin complexes
@smartsleep.russia and
artist Ulyana
Rozina @rozinauliana.art

On here we will try to make a collage out of Smart Sleep packages, carefully preserved by our customers after use.
What's the point? Firstly, this is the time that you and I can devote to ourselves, and not to work chats or scrolling online (for the benefit of mental health).
Secondly, this is a small, but step towards eco-awareness - we do not throw away the box as unnecessary, but give it a second life. Thirdly, this is a psychotherapeutic process
— through working with form, we will together try to feel our attitude to certain things and topics.
For example, Ulyana decided that we would make a collage from packages of vitamin complexes for a reason: vitamins are what nature gives us to make us more cheerful, stronger, happier and healthier.
What can we give her back?
Everyone will answer this question. Everyone will answer this question for themselves while they are “climbing this mountain”

When an artist is pushed aside in a series of historical events, he is thereby free to present personal permissiveness, because he is invisible, free with his work. Ulyana Rozina in real time restarts the life of vitamin packaging that has served its first purpose.

Just as the significant influence of vitamins at a critical moment for the body is debatable, the influence of one artist at a critical moment in history is also debatable. Are vitamins useful now? Are you honest with yourself? How will freedom in small things be reflected in future history?
The artist is free to add the vitamin of his creativity to the agonizing organism of society. And, just as the immune system of each person is more or less receptive to the vitamin and is ready for healing, the personality of each viewer more or less reflects the degree of therapeutic impact of the performative practice carried out by the artist Ulyana.
Through #upcycling technology, as one of the main postmodern methods,
Ulyana presents a model of the artist’s communication with the viewer and with himself at a moment of social turbulence.
Recycling an already used object is a process that destroys the form, but leaves the material and its self. The same thing happens in crises, when familiar phenomena lose their form under the pressure of circumstances, but meanings are revealed that transform into another form.